‘What’s a triple bottom line business to do?’

This question is particularly poignant when asked of the dilemma facing many mission-driven businesses today: will selling compromise the business’ mission? Tina Rosenberg of the New York Times believes that the solution to this problem may well be B Corps.  Just how will B Corps solve the issue Tina speaks of? For one thing, B Corp status allows mission-driven companies to turn down a high bidder in favor of a buyer, ‘committed to responsible behavior.’

But what is a B Corporation? B Corporations are, ‘a new type of corporation which uses the power of business to solve social and environmental problems.’ B Lab, the non-profit organization that oversees the certification of the entire B Corp community is but 4 years young and has been successful in getting legislation backing B Corps passed in 4 states. The community of over 400 companies is rapidly growing.

Greyston Bakery has been a certified B Corp since 2008. We’re proud to be a part of a community of like-minded businesses that are doing truly great things. We look forward to continuing to inject social action into our daily business operations.

For more on the B Corporations (and a vignette featuring our partners Ben & Jerry’s,) read  “A Scorecard for Companies with a Conscience” by Tina Rosenberg of the New York Times.