‘What’s a triple bottom line business to do?’

This question is particularly poignant when asked of the dilemma facing many mission-driven businesses today: will selling compromise the business’ mission? Tina Rosenberg of the New York Times believes that the solution to this problem may well be B Corps.  Just how will B Corps solve the issue Tina speaks of? For one thing, B Corp status allows mission-driven companies to turn down a high bidder in favor of a buyer, ‘committed to responsible behavior.’

But what is a B Corporation? B Corporations are, ‘a new type of corporation which uses the power of business to solve social and environmental problems.’ B Lab, the non-profit organization that oversees the certification of the entire B Corp community is but 4 years young and has been successful in getting legislation backing B Corps passed in 4 states. The community of over 400 companies is rapidly growing.

Greyston Bakery has been a certified B Corp since 2008. We’re proud to be a part of a community of like-minded businesses that are doing truly great things. We look forward to continuing to inject social action into our daily business operations.

For more on the B Corporations (and a vignette featuring our partners Ben & Jerry’s,) read  “A Scorecard for Companies with a Conscience” by Tina Rosenberg of the New York Times.

We’re proud to bake delicious, fudgy ‘Brownies That Do Good,’ for Ben & Jerry’s and look forward to continuing to grow our partnership. The “It’s What’s Inside…” campaign will feature print, internet, and other ads we are incredibly excited to share with you. See Chocolate Fudge Brownie™ ice cream come to life below!

Click here to view the embedded video.